Dr.
Kent Wolfe
Marketing/Finance
Specialist
Center
for Agribusiness & Economic Development
222 Conner Hall
University of Georgia
Athens, Georgia 30602
Ph. (706)542-0752 Fax (706)542-4131
E-mail: kwolfe@agecon.uga.edu
Kent
is the Centers Marketing analyst. His primary responsibiltiy
is performing market analysis for proposed feasibility projects.
The market analysis includes target market identification, estimating
market potential, product positioning, developing marketing
strategies and identifying marketing channels. In addition,
Kent has experience with a wide variety of value-added agribusiness
ventures. He also assists in evaluating the effectiveness of
marketing and promotional campaigns.