Josef M. Broder and Chung L. Huang, Editors

Volume 13, Number 1, Spring 1995

Articles:

Competitive Relationship of Three Warm-Season Turfgrass Species, John Adrian, Patricia Duffy and Michael Loyd, p. 1  [Abstract]

Managing Wholesale Nurseries in the Desert, Paul N. Wilson and Julie P. Leones, p. 17  [Abstract]

Factors Influencing Consumers' Selection of Garden Centers, Charles D. Safley and Michael K. Wohlgenant, p. 33  [Abstract]

The Relative Importance of the Green Industry in the U.S. Agricultural Economy, Steven C. Turner and Warren Kriesel, p. 51  [Abstract]

The Green Industry Today Some Issues and Future Prospects, Doyle C. Johnson and Robert L. Christensen, p. 63  [Abstract]


Editors' Note: This issue of the Journal of Agribusiness is devoted to the green industry in the U.S. agricultural economy. The green industry, includes grass seed products, greenhouse and nursery products, and landscape and horticultural services. In recent years, the green industry in the U.S. has grown in size and complexity to warrant separate analysis. According to Turner and Kriesel (p. 61),

Within production agriculture, the green industry sector ranked second behind the cattle in 1990 output. Even without landscape and horticultural services, the greenhouse and nursery products sector produces more dollar output than the poultry and eggs sector; the dairy farm products sector; and the hogs, pigs and swine sector.

The growth of the green industry has occurred largely without the benefit of government sponsored research or commodity programs. According to Johnson and Christensen (p. 75).

Compared to other agricultural commodities, research on the economics of this sector has been modest in quantity and scope, and extension educational programs in business management and marketing have likewise been limited in availability.

The editors would like to thank members of the S103 Southern Regional Technical Research Committee on Technical and Economical Efficiencies of Producing and Marketing Landscape Plants for their contributions to this issue.


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